SuperFeast is a family-owned tonic herb and medicinal mushroom brand that follows the Di Dao philosophy of herb extraction, seeking to provide those around the world with enhanced health and wellbeing.

When it came to the brand’s tone of voice and the style of graphics, SuperFeast had a very clear vision in mind, and an already well established presence with their audience in the Hinterlands. This was carefully considered when building each ad funnel, individual captions and graphic copy. Seeing a dramatic increase in social engagement was also important to the client, along with reaching new audiences while remaining authentic to SuperFeast’s core community.

With the overall goal of boosting social engagement, we sought out to increase conversations and build a following, all the while continuing to educate and build meaningful relationships with each of the consumer segments we had mapped out.

The Social CliQ guided the team through the launch of their new website and orchestrated an omnichannel campaign to boost web traffic and online sales. We also developed several key customer personas to aid the Facebook ad campaign by tailoring messages to each persona at each stage of the funnel.

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To build brand excitement, we created fun personalities for each blend, which was highly successful at driving engagement and making SuperFeast relatable to the consumers.