We're the social agency brands trust
to move the needle.

The Social Cliq is a strategic social + content agency. We combine deep platform expertise with creative ambition to help brands build meaningful connections with their audiences.

Two brands. One vision.

The Social Cliq started as a specialist social media agency. The Content Cliq was born to meet the growing demand for premium content production. Both shared the same DNA: strategic thinking, creative excellence, and a relentless focus on results.

Now, we've united under one brand, The Social Cliq, bringing together the full power of social strategy, content production, user generated content, influencer marketing, paid media, and community management.

As a proud division of Merchantwise, we bring the agility of a specialist agency with the strategic depth and infrastructure of an integrated marketing group. It means bigger thinking, broader capabilities, and better outcomes for our clients.

How It Works

Strategy
First
Every piece of content, every campaign, and every decision is grounded in strategic thinking.
Data-Led
‍
Every move is informed by audience insight, performance data, and real-time learnings from the platforms.
Creative Obsessed
We sweat every frame, headline, and hook because scroll-stopping creative is what earns attention.
Performance Driven
We measure what matters, optimise relentlessly, and chase real outcomes,  not vanity metrics.

Meet the all-senior team behind The Social CliQ.

A collective of strategists, creatives, specialists, and community builders — united by a shared obsession with results.

Alan Schauder - Group CEO
Rowena Ryan - Group COO
Talia Datt - Managing Director
Ishaa Pradhan - Management Accountant
Akiko Georgiades - Office & Staff Welfare Manager
Isabella Biffi - General Manager
Krupa Bagiya - Paid Media Manager
Rubi Nguyen - Creative Manager
Alannah Diamataris - Talent & UGC Lead

Proudly part of the Merchantwise Group

Merchantwise is a leading brand licensing and merchandising agency representing some of the world's most loved brands across Australia and New Zealand. As a Merchantwise company, The Social Cliq sits at the intersection of specialist social expertise and category-leading brand-building capability, giving our clients access to deeper brand thinking, stronger commercial connections, and an integrated approach that brings social to life across the full brand experience.

Learn more about Merchantwise

Our Clients

Fashion
Fashion
Beauty
Beauty
Lifestyle
Lifestyle
Retail
Retail
Food & Beverage
Food & Beverage
Tech & Services
Tech & Services

Testimonials

“We are absolutely thrilled to be working with The Social CliQ as the team is incredibly knowledgeable and professional. They take the time to understand our business and its unique needs and have been very accommodating. What we appreciate most about The Social CliQ is their ability to combine both creativity and digital expertise to deliver the best results. They use data-driven strategies and are always testing and optimising to ensure that we get the best possible ROI! ”
Hayley Culley, Director of Creative and Marketing at Made By Fressko
“Our experience working with The Social CliQ has been nothing short of amazing. Their dedication, responsiveness, and commitment to treating our business like their own has been exceptional. Ever since we incorporated The Social CliQ’s paid media strategy, we have witnessed a significant surge in our sales. Their convenient on-demand UGC content creation services have made everything incredibly efficient - It’s a one-stop-shop! The team is a pleasure to work with, and they consistently exceed our expectations in helping us achieve our goals”
Lizzie Waley, Co-Founder Sundae Body
“We absolutely loved working with the CliQ and can definitely recommend them!”
Mason Taylor, Founder of SuperFeast
"In working with our long-standing brand and its partners, Talia [and The Social CliQ team] has created and implemented a well thought out social media strategy, assisting us to increase our social media presence, brand awareness and business growth."
Joshua Kurc, member of the Riot Art & Craft Advisory Board
“What we appreciate most about The Social CliQ is their ability to combine both creativity and digital expertise to deliver the best results. They use date-driven strategies and are always testing and optimising to ensure that we get the best possible ROI!”
Hayley Culley, Director of Creative and Marketing at Made By Fressko
“Ever since we incorporated The Social CliQ’s paid media strategy, we have witnessed a significant surge in our sales. Their convenient on-demand UGC content creation services have made everything incredibly efficient – it’s a one-stop-shop!”
Lizzie Waley, Co-Founder Sundae Body
“We absolutely loved working with the CliQ and can definitely recommend them!”
Mason Taylor, Founder of SuperFeast
"In working with our long-standing brand and its partners, Talia [and The Social CliQ team] has created and implemented a well thought out social media strategy, assisting us to increase our social media presence, brand awareness and business growth."
Joshua Kurc, member of the Riot Art & Craft Advisory Board
"The work Talia and her team have delivered for NAOT Australia has been exceptional. They have taken the time to truly understand our brand, our customer, and our goals — and the results have been outstanding across every metric."
Zoe Fisk, CEO · NAOT Australia