Don Smallgoods operates across two distinct divisions: Food Service (targeting chefs and hospitality) and Consumer (targeting everyday buyers). To maximise impact, our strategy needed to balance B2B credibility with consumer excitement, ensuring consistent brand presence across multiple touchpoints.

Balance B2B credibility with consumer excitement across multiple touchpoints. Maintain consistent brand messaging across very different audience segments — industry professionals and everyday shoppers — while driving measurable results in both channels.

Elevate Don's profile with chefs and hospitality venues. Build consumer trust and demand through relatable content and personalities. Leverage influencer and creator partnerships to drive reach and authenticity across both divisions.

We implemented an always-on digital approach. Elevated Don's profile with chefs and hospitality venues through targeted Food Service content. Built consumer trust and demand through relatable content and personalities. Leveraged influencer and creator partnerships to drive reach and authenticity. Maintained consistent brand presence across all digital touchpoints.