This FMCG brand offers delicious, tailor-made pretzels for Coles customers. With no artificial preservatives, flavours or colourings, the company’s artisan snacks are the real deal.

As a new medium for The Social CliQ, running a CitrusAd campaign presented several challenges and considerations, including a lack of prior experience and data to base our strategy on. This required us to conduct extensive research and analysis to gain insights into the undeveloped platform, and create a sound advertising strategy that aligned with our client's goals.

Our primary goal was to increase sales for our client by promoting their products directly through the Coles store. In addition, we aimed to generate buzz around the launch of new flavours and drive sales through their stockist.

To achieve these objectives, we developed a comprehensive strategy that focused on leveraging CitrusAd's search term targeting capabilities to reach the right audience at the right time. 

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Additionally, our paid media specialists noted the top two rows of Coles’ ecommerce platforms generated the majority of clicks and impressions, so by placing our client's products in these prime locations, we drove a higher number of clicks and increased the likelihood of a sale. 

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Throughout the campaign, we prioritised A/B testing to optimise our ads' performance and achieve the best possible results. By leveraging these insights, we were able to refine our approach and continually improve our campaigns, positioning the brand as a leading player in the retail industry. 

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