Over the course of 3 months, our expert digital team brought Matcha Maiden 6,300 new TikTok followers.
After experiencing the ancient matcha tea ceremony in Japan, founders Nic Davidson and Sarah Holloway set out to bring traditional, affordable and 100% pure matcha to the masses. Now the brand has a thriving global communi-tea, and a product range that spans chocolate, beauty and matcha-making accessories.
Our job was to take a brand that was already well-established on Instagram and Facebook, and build its TikTok following from the ground up.
Alongside boosting brand awareness and familiarity within the TikTok space, our goal was to build a loyal follower base.
A crucial component to our overarching strategy was leveraging TikTok audio trends, as they offered an avenue to connect with the Matcha Maiden community through a suite of entertaining and informative content. This engagement campaign utilised recipes, giveaways and creator-led content to target audiences with interests in food and beverage, apparel and accessories, beauty and personal care, and household products, as well as a broad targeting audience.
Even now, with over 86K views on well-performing videos, Matcha Maiden is steadily building a presence on TikTok in anticipation of new integrated shopping features headed our way.