Our tailored Meta Ads strategy for Sainted Sisters’ 2020 Mother’s Day campaign created a +310% increase in online purchases.
As pioneers in the lingerie and fashion space, Sainted Sisters’ mission is to create beautiful, wearable wardrobe essentials (like delicate camisoles and chemises) that make women feel great in their skin.
We were tasked with developing and executing a multichannel advertising campaign to maximise expenditure and leverage social media to achieve growth in online sales.
For Mother’s Day 2020, Sainted Sisters was looking to increase brand awareness and boost sales, enlisting the help of The Social CliQ to execute a 25% off sale in time for the occasion.
As Sainted Sisters was in its brand-building phase, The Social CliQ concluded it was most appropriate to implement a Meta ads funnel strategy to maximise website traffic and customer conversion.
With the purpose of increasing brand awareness among new interest audiences, the first funnel advertising campaigns were delivered as Facebook Instant Experiences, promoting the 25% off offer. The second funnel layer was executed to promote a customer return rate, and was aimed at both new customers and those who had engaged with the Instant Experiences previously.
Finally, a third ad funnel in the form of a dynamic ads carousel was implemented using information acquired from the conversions campaign. This provided an opportunity for individuals who had viewed but not purchased to be reminded of Sainted Sisters’ products and add further purchase incentive, as well as those who had previously purchased to showcase more products.