Marc Anthony is a global haircare brand known for delivering salon-quality products at accessible price points. During a 25% promotional period at Priceline, the objective was to increase brand visibility while driving measurable retail traffic in a highly competitive category.

In a saturated haircare market, Marc Anthony must stand out by leveraging its unique brand story, localised content, and innovation to build loyalty and stay top-of-mind — or risk being lost in the noise despite product quality. The challenge: drive measurable retail traffic during a 25% Priceline promotional period without diluting the brand.

Enhance brand awareness across Australian social audiences. Drive link clicks through to Priceline to support the 25% promotional period. Maintain brand integrity while executing performance-driven paid media at scale.

Strategic Influencer Partnerships: Creators aligned to brand and retail audience, with assets built for paid performance from the ground up.

Localised UGC Production: Platform-native vertical content created specifically for Australian audiences on Meta and TikTok.

Repurposed Global Brand Assets: Adapted for local retail context, optimised for Meta + TikTok ad formats.

Full Funnel Paid Media Structure: TOF (Reach / Video Views) → MOF (Engagement / Traffic) → BOF (Conversion Retargeting) for maximum efficiency.