Naot is a globally recognised footwear brand known for comfort, quality, and craftsmanship. While strong internationally, its Australian social presence lacked local relevance and engagement. Naot Australia needed a content partner to build authentic connections with local audiences and support online sales growth.

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Despite strong global brand recognition, Naot Australia was struggling to land locally. Social engagement was low, UGC was limited, and the brand was leaning entirely on global assets with no local flavour,  leaving a weak connection with Australian audiences and underperforming online sales in market.

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Our objectives were clear: grow engagement and followers across social, build authentic Australian UGC, strengthen local brand relevance and community, and align organic and paid social to support online sales and drive measurable business outcomes.

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We took over full organic social media management for Naot Australia, adapting global content for the local market with Australian context and lifestyle, and creating original UGC and in-house lifestyle content featuring local talent. Alongside this, we supported global campaigns across multiple markets and integrated our organic social strategy with paid media in partnership with agency partner Jaywing.

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